I am a UX Designer & Researcher with 12 years of combined experience spanning market research, SaaS product design, UX strategy, and human-centred digital experiences. My background blends analytical research with practical product design, allowing me to create user-focused solutions that balance business goals, usability, and scalable product thinking.
I began my career in market research, where I spent over 8 years working on syndicated reports, trend analysis, competitive intelligence, and data-driven insights across emerging technologies and digital transformation sectors. This experience strengthened my ability to understand user behaviour, market dynamics, and strategic decision-making through both quantitative and qualitative research methods.
Over the past several years, I transitioned into UX design and product research, working on SaaS platforms and digital products from concept to execution. One of my key experiences involved designing a data management SaaS platform from scratch as the sole Product Designer. I led the entire end-to-end design process, including:
- Building and scaling the design system
- Conducting user research and workflow analysis
- Creating information architecture and user flows
- Designing wireframes and high-fidelity interfaces
- Developing interactive prototypes and usability testing workflows
- Collaborating closely with developers and stakeholders throughout implementation
- Working independently on complex SaaS products strengthened my ability to own the full product design lifecycle while maintaining consistency, usability, and business alignment.
My approach combines:
- Quantitative insights from market analysis and user data
- Qualitative research through interviews, usability testing, and journey mapping
- UX and product design thinking focused on usability, accessibility, and scalable systems
- Strategic problem-solving grounded in user behaviour and operational efficiency
I enjoy solving complex problems through thoughtful design and research-driven decision-making. My goal is to create digital experiences that simplify workflows, improve engagement, and deliver meaningful value to both users and organizations.
If you are building SaaS or digital products that require strategic UX thinking, end-to-end product design, and user-centred research, I would love to connect and collaborate.